ze777 Privacy Policy — Your Data, Your Rights

1. About This Policy

This Privacy Policy describes how ze777 ("ze777", "we", "us", "our") collects, uses, stores, and protects the personal data of users ("you", "your") who register and use the ze777 platform at ze777.plus.

By creating a ze777 account, you acknowledge that you have read and understood this Privacy Policy. This policy should be read alongside the Terms and Conditions, which govern your use of the platform as a whole.

We review and update this policy periodically to reflect changes in how we operate or in applicable data protection standards. The "Last Updated" date at the top of this page always reflects the most recent revision. We will make reasonable efforts to notify registered players of significant changes via email or an in-platform notification.

2. Data We Collect

ze777 collects personal data from you in several ways — directly when you register and use the platform, automatically through your device and browser, and from third-party partners involved in delivering the service. Here's a breakdown of the categories of data we collect:

We do not collect sensitive categories of personal data such as racial or ethnic origin, political opinions, religious beliefs, or health data, except where you voluntarily provide information related to responsible gaming (for example, disclosing a gambling problem when requesting self-exclusion). That information is treated with the highest level of confidentiality.

3. How We Use Your Data

ze777 uses your personal data for the following purposes:

• Account management: To create, maintain, and operate your ze777 account, including processing logins, managing your balance, and recording gaming activity.
• Identity verification (KYC): To verify your identity and age in line with responsible gaming obligations. This includes checking the documents you submit during the KYC process.
• Transaction processing: To process PKR deposits and withdrawals via JazzCash, Easypaisa, Raast, bank transfer, or card. Your payment data is shared with the relevant payment processor to complete the transaction.
• Customer support: To respond to your queries, complaints, or requests through live chat, email, or other support channels. Support interactions are logged for quality assurance and dispute resolution.
• Fraud prevention and security: To detect and prevent fraudulent activity, bonus abuse, money laundering, and other prohibited conduct. This includes automated monitoring of account activity for unusual patterns.
• Responsible gaming: To apply and enforce the responsible gaming tools you have set — including deposit limits, cooling-off periods, and self-exclusion — and to identify accounts that may show signs of problem gambling behaviour.
• Platform improvement: To analyse how players use the platform so we can improve the experience, fix bugs, and develop new features.
• Marketing communications: To send you promotional offers, bonus updates, cricket match-day deals, and PSL season promotions — but only where you have opted in to receive them. See Section 11 for how to opt out.
• Legal compliance: To meet obligations under applicable laws, including anti-money laundering (AML) requirements, responding to lawful requests from authorities, and maintaining records as required by law.

We do not use your data for automated decision-making that produces legal or similarly significant effects on you without human review.

4. Legal Basis for Processing

ze777 processes your personal data on the following legal bases:

• Contract performance: Processing necessary to operate your account and deliver the services you've signed up for — including transaction processing, game delivery, and support.
• Legal obligation: Processing required to comply with applicable law, including identity verification, AML checks, and record-keeping obligations.
• Legitimate interests: Processing for purposes such as fraud prevention, platform security, responsible gaming monitoring, and internal analytics — where those interests are not overridden by your privacy rights.
• Consent: Processing for marketing communications and non-essential cookies, where you have given clear consent. You can withdraw this consent at any time.

5. Sharing Your Data

ze777 does not sell your personal data. We share it only with the categories of third parties listed below, and only to the extent necessary for the stated purpose:

• Payment processors: JazzCash, Easypaisa, Raast, and card processing partners receive the payment details necessary to process your PKR transactions. These processors operate their own data protection practices.
• Game studios: Third-party game providers such as Pragmatic Play, Evolution Gaming, and others receive the minimum player data needed to run the games you play — typically a player ID and session token, not your full personal details.
• Identity verification providers: Where we use third-party KYC services to verify identity documents, those providers receive the documents and data you submit for verification purposes only.
• Fraud and security partners: We may share technical data (such as IP addresses and device fingerprints) with fraud detection services to protect the platform from abuse.
• Legal authorities: Where required by law or a valid legal order, ze777 may disclose personal data to regulatory bodies, law enforcement agencies, or courts. We will notify you where legally permissible to do so.
• Business transfers: In the event of a merger, acquisition, or sale of assets, your data may be transferred to the acquiring party. We will notify registered players of any such transfer and its implications for your data.

All third parties who receive your data from ze777 are required to handle it securely and use it only for the purposes for which it was shared.

6. Payment Data and Security

ze777 takes the security of financial transactions very seriously. All PKR deposits and withdrawals — whether via JazzCash, Easypaisa, Raast, bank transfer, or card — are processed through certified payment channels that use their own security infrastructure.

ze777 does not store raw card numbers or full payment credentials on our servers. When you use a debit or credit card, the card data is handled entirely by the payment processor. ze777 only receives a transaction reference and status — not your card details themselves.

For mobile wallet methods like JazzCash and Easypaisa, the transaction is authenticated through your mobile wallet provider's own verification process. ze777 receives confirmation of the transaction result, not your wallet credentials.

All financial data — including your transaction history on ze777 — is stored securely and accessible only to authorised ze777 staff for the purposes of account management, dispute resolution, and regulatory compliance.

7. Cookies and Tracking

ze777 uses cookies and similar tracking technologies to operate and improve the platform. When you visit ze777.plus, cookies may be placed on your device depending on your consent preferences.

• Essential cookies: Required for the platform to function — including maintaining your login session, remembering your language preference, and keeping your basket or game state intact. These cannot be disabled without affecting platform functionality.
• Analytics cookies: Used to understand how players navigate the platform — which pages are visited, how long sessions last, and where users drop off. This data is aggregated and anonymised. We use these insights to improve the platform experience.
• Preference cookies: Remember your settings and preferences so you don't have to re-enter them on each visit.
• Marketing cookies: Used only where you have consented to receive personalised marketing. These may track your interactions with promotional content to assess campaign effectiveness.

You can manage your cookie preferences at any time through your browser settings. Note that disabling essential cookies will affect how the platform functions. For analytics and marketing cookies, you can withdraw consent through your account preferences.

8. Data Retention

ze777 retains your personal data for as long as your account is active and for a defined period after account closure. Retention periods vary by data category and are determined by legal obligations, dispute resolution needs, and operational requirements.

• Account and identity data: Retained for the duration of your account plus a minimum of five years after closure, in line with standard AML record-keeping requirements.
• Transaction records: PKR deposit and withdrawal history is retained for a minimum of five years after each transaction, as required for financial record-keeping and dispute resolution.
• Gaming activity logs: Bet history, game session records, and win/loss data are retained for a minimum of two years. These records may be used to resolve disputes about game outcomes.
• Support communications: Live chat logs, emails, and complaint records are retained for up to two years after resolution, unless a longer retention period is required for an ongoing dispute.
• Marketing preferences: Records of your marketing consent and opt-out history are retained for as long as relevant to demonstrate compliance with your stated preferences.

When data is no longer required and the retention period has elapsed, ze777 securely deletes or anonymises it. If you request deletion of your data (see Section 9), we will action that request subject to any overriding legal obligations to retain certain records.

9. Your Rights

As a ze777 player, you have the following rights regarding your personal data. To exercise any of these rights, contact our support team via live chat or email — details are in Section 14.

• Right of access: You can request a copy of the personal data we hold about you. We'll provide this in a clear, readable format within a reasonable timeframe.
• Right to rectification: If any of the personal data we hold is inaccurate or incomplete, you can ask us to correct it. You can also update many details directly in your account settings.
• Right to erasure ("right to be forgotten"): You can request that we delete your personal data. We will action this request except where we are legally obliged to retain certain records — for example, financial records required by AML obligations.
• Right to restrict processing: You can ask us to temporarily stop processing your data — for example, while you contest the accuracy of information we hold.
• Right to data portability: You can request a copy of the data you provided to us in a structured, machine-readable format.
• Right to object: You can object to processing based on legitimate interests — including profiling for marketing purposes. Where you object to marketing processing, we will stop immediately.
• Right to withdraw consent: Where processing is based on your consent (such as marketing emails), you can withdraw that consent at any time without affecting the lawfulness of prior processing.

ze777 aims to respond to all data subject requests within 30 days. Complex requests may take longer, in which case we will notify you of the expected timeline. We do not charge a fee for standard data subject requests.

10. Children and Minors

ze777 is strictly an adult platform. We do not knowingly collect personal data from anyone under the age of 18. Registration requires confirmation that you are 18 years of age or older, and identity verification checks are in place to detect and prevent underage registration.

If we become aware that personal data has been collected from a person under 18, we will immediately suspend that account, delete the data, and refund any deposits where applicable.

Parents and guardians who are concerned that a minor may have registered or used the ze777 platform should contact our support team immediately. We take underage gambling prevention seriously and will act on any such report without delay.

We also recommend that parents and guardians make use of parental control software to prevent minors from accessing online gaming platforms. ze777 supports and encourages the use of such tools as part of responsible digital parenting in Pakistan.

11. Marketing Communications

ze777 may send you promotional communications — including bonus offers, free spins, cricket match-day deals, PSL season promotions, and other platform news — via email or SMS. We will only do this where you have given us your explicit consent to receive marketing during registration or through your account settings.

Opting out is straightforward. Every marketing email from ze777 includes an unsubscribe link at the bottom of the message. You can also update your communication preferences directly from your account settings at any time. SMS marketing can be opted out of by following the instructions in any SMS we send you.

Please note that opting out of marketing communications does not affect transactional messages — we will still send you emails relating to your account, deposits, withdrawals, security alerts, and other essential account communications regardless of your marketing preferences.

ze777 does not purchase or use third-party marketing lists. The only people who receive ze777 marketing are those who have actively registered on the platform and consented to receive it.

12. Third-Party Links

The ze777 platform may contain links to third-party websites or services — for example, game studio information pages or payment provider support pages. These links are provided for convenience only.

ze777 has no control over the content or privacy practices of third-party websites. This Privacy Policy applies only to ze777.plus and our directly operated services. We strongly recommend that you review the privacy policy of any third-party site you visit before providing them with personal data.

The inclusion of a link to a third-party site does not constitute an endorsement or recommendation by ze777 of that site or its privacy practices.

13. Changes to This Policy

ze777 reserves the right to update this Privacy Policy at any time. Changes will be published on this page with a revised "Last Updated" date. For material changes — those that significantly affect how we use your data or your rights — we will make reasonable efforts to notify you in advance via email or an in-platform notification.

Your continued use of the ze777 platform after an updated Privacy Policy has been published constitutes your acknowledgement of the changes. If you disagree with an update, you may contact our support team to discuss your options, including account closure and data deletion.

We encourage you to review this Privacy Policy periodically, particularly before making significant transactions or sharing additional personal information with us.

14. How to Contact Us

If you have any questions, concerns, or requests relating to this Privacy Policy or the way ze777 handles your personal data, you can reach us through the following channels:

• Live chat: Available 24/7 directly on the ze777 platform. This is the fastest way to get a response for account-specific data queries.
• Email: Send written data requests or formal privacy complaints to our support email address displayed in the footer of this page. Written requests are acknowledged within 3 business days.

For responsible gaming queries — including self-exclusion, deposit limits, or account restrictions — our live chat team can assist immediately, or you can apply these settings directly through your account settings without needing to contact support.

For general platform questions, the FAQ page covers common topics around accounts, payments, bonuses, and responsible gaming without needing to contact support directly.